There’s no place like home.
Meredith Andrews Meredith Andrews

There’s no place like home.

AI arrived the way all strangers do: unplanned, impossible to ignore, and full of questions we weren't ready to answer. The most important one isn't "what can it do?" It's "where are we trying to go?"

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Pattern Fuels Perception
Meredith Andrews Meredith Andrews

Pattern Fuels Perception

We rely on pattern recognition to make fast decisions, especially in high-stakes moments. But what happens when a product’s visual signals conflict with what people have learned over time?

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Into the Orange
Meredith Andrews Meredith Andrews

Into the Orange

What health communication teaches us about making the implicit explicit.

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