Case Study:

I created and managed the dedicated vaccine@gmu.edu account, serving as a direct line of communication for community members seeking information, clarification, and reassurance. This included targeted email outreach (letting the community know about upcoming vaccine clinics), responding to logistical questions, addressing vaccine hesitancy, and navigating feedback with professionalism and care.

In addition, I drafted communications and talking points for senior leadership and developed guidance for the broader university community, helping ensure messaging remained clear, consistent, and aligned as policies and public health guidance evolved.

I led George Mason’s COVID Data Management Working Group, overseeing the university’s multiple COVID data streams, including testing participation, positivity rates, and vaccine distribution. The group also tracked regional public health data to contextualize campus activity. These coordinated data efforts powered the university’s public-facing COVID dashboard and informed weekly, and at times daily, briefings to senior leadership during emergency operations.

Beyond communications, I helped design and manage the operational systems that made large-scale vaccination possible. This included building and managing appointment registration workflows, coordinating eligibility phases with local and state public health departments, and overseeing volunteer staffing across clinical and support roles.

I supported in-person clinic operations alongside leadership, helping ensure safe patient flow, second-dose coordination, and emergency readiness throughout mass vaccination events.

As access became a critical equity issue, we shifted from centralized clinics to community-based deployment. I worked alongside leadership to build relationships with trusted community partners and coordinate mobile vaccine clinics in underserved neighborhoods.

These efforts required direct outreach, on-the-ground planning, and collaboration with local leaders to ensure residents felt informed, welcomed, and supported. The work extended beyond logistics to trust-building and community engagement.

Visual communication played a central role in strengthening transparency and morale. I designed marketing materials, data visualizations, and reports that translated complex information into accessible formats for the public and university leadership.

I also developed branding for Mason’s COVID response team, including a logo and supporting materials used across internal communications and team recognition efforts. A large-scale visual installation displaying empty vaccine vials became a powerful representation of collective effort and impact.