Case Study:

One Year. 120,000+ Vaccines.

Community Vaccination at Scale

As part of George Mason University's COVID-19 emergency response team, I helped lead communications, data, and community outreach for one of Virginia's largest campus vaccination efforts.

COVID vaccine rollout unfolded during an unprecedented global health emergency, where decisions had to be made quickly while information, eligibility guidance, and public understanding continued to evolve in real-time. Clinics were launched while systems were still being built, requiring teams to balance urgency with accuracy and public trust.

Communications and operations moved in sync. Outreach needed to reach the right populations at the right moment, appointment systems had to adapt as eligibility expanded, and community concerns required thoughtful, informed responses.

Much of the work required responding deliberately, quickly, and responsibly under conditions that had no established playbook.

My Contributions

  • I created and managed the dedicated vaccine@gmu.edu account, serving as a direct line of communication for community members seeking information, clarification, and reassurance. This included targeted email outreach (letting the community know about upcoming vaccine clinics), responding to logistical questions, addressing vaccine hesitancy, and navigating feedback with professionalism and care.

    In addition, I drafted communications and talking points for senior leadership and developed guidance for the broader university community, helping ensure messaging remained clear, consistent, and aligned as policies and public health guidance evolved.

  • I led George Mason’s COVID Data Management Working Group, overseeing the university’s multiple COVID data streams, including testing participation, positivity rates, and vaccine distribution. The group also tracked regional public health data to contextualize campus activity. These coordinated data efforts powered the university’s public-facing COVID dashboard and informed weekly, and at times daily, briefings to senior leadership during emergency operations.

  • Beyond communications, I helped design and manage the operational systems that made large-scale vaccination possible. This included building and managing appointment registration workflows, coordinating eligibility phases with local and state public health departments, and overseeing volunteer staffing across clinical and support roles.

    I supported in-person clinic operations alongside leadership, helping ensure safe patient flow, second-dose coordination, and emergency readiness throughout mass vaccination events.

  • As access became a critical equity issue, we shifted from centralized clinics to community-based deployment. I worked alongside leadership to build relationships with trusted community partners and coordinate mobile vaccine clinics in underserved neighborhoods.

    These efforts required direct outreach, on-the-ground planning, and collaboration with local leaders to ensure residents felt informed, welcomed, and supported. The work extended beyond logistics to trust-building and community engagement.

  • Visual communication played a central role in strengthening transparency and morale. I designed marketing materials, data visualizations, and reports that translated complex information into accessible formats for the public and university leadership.

    I also developed branding for Mason’s COVID response team, including a logo and supporting materials used across internal communications and team recognition efforts. A large-scale visual installation displaying empty vaccine vials became a powerful representation of collective effort and impact.

Artifacts

Vaccine Administration, January 2021 - June 2022.

A color bar chart showing various colors with corresponding labels indicating their shade names.

Snapshot of the COVID-19 Dashboard

Click here to view a snapshot in time of the full (now retired) COVID-19 dashboard.
Snapshot of Mason's COVID-19 dashboard
A cylindrical container filled with small aluminum caps, with the label 'Caps for Cracked' on it. In the background, there are green and yellow balloons, some tied with curly ribbons.
A display with a cartoon mascot of a green football player with a yellow helmet, surrounded by autographed signatures. Next to it is a clear tube filled with metallic objects and labeled with multiple signatures. Balloons in yellow and teal float in the background at an indoor event with tables and chairs.
Infographic with icons related to COVID-19 safety measures, featuring a mask, hand sanitizer, vaccination, disinfectant, medical cross, and syringe surrounding text 'COVID-19 George Mason University'.
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A person holds several syringes, some filled with blue liquid, in their hand. There are more syringes on a black table, along with a small vial and green and beige papers in the background.
A sign with a yellow arrow pointing upward and the words 'KEEP GOING' in black, placed in a room with people and tables in the background.
Outdoor event setup with social distancing, white chairs arranged on grass within a yellow circle, people sitting separately in chairs, food containers on the ground, tents, and equipment in the background.
A large transparent container filled with small silver tokens labeled 'CASH PRIZES' next to yellow and teal balloons in an indoor setting.
A green food truck with students and staff ordering and serving outside in a parking lot, with trees and small buildings in the background.
Nurse administering a vaccine to a man in a vaccination center with other people waiting in the background.
Close-up of a healthcare worker's hand holding a syringe and vial of vaccine, with the worker wearing a blue face mask and a head covering, ready to administer a vaccination.
Group of women and two men standing together at an event, with blue and green banners in the background promoting Fairfax County Health Department and George Mason University.