the field guide +
A simple framework for clear, focused communications campaigns.
The field guide + is a free resource built for organizations and individuals working in public health, social services, community support, and other mission-driven fields.
If you've ever launched a campaign that didn't land, struggled to get a critical message to the right people, or found yourself staring at a blank page wondering where to start, this guide and interactive workbook is for you.
Download now and get right to work. If you’d like, we can schedule a free, no strings 30-minute consultation to review your work and talk a little shop.
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What’s inside
Most messages fail for the same handful of reasons: the objective is unclear, the audience is too broad, risk isn't accounted for, or there's no way to know if it worked. The field guide + helps you work through those decisions deliberately.
Work through each section in order. By the end, you'll have:
A behavior-focused objective.
A clearly defined audience.
One core message aligned with that audience.
The right channels to deliver it and when.
Awareness of potential risks and how to mitigate them.
Metrics to measure whether it worked.
A final checklist to make sure everything holds together.